Rodney G. Alsup, D.B.A., CPA, CITP
Professor Emeritus
Founder MBA News Digest & Academy



Make Graduate Program Performance Measurement & Reporting Simple

Start by registering for this combination course – one-on-one teaching and group learning

Course Limited to 12 Participants

(in stock is the number of participants that can still register)

Register by clicking “add to cart”

Registration Closed @ Midnight September 24, 2021








Here’s What You Get For One Low Price!
$400 Per Participant

  • Four hours of live group facilitated instruction via Zoom

  • Access to recordings of live group facilitated instruction

  • Participant workbook for each live group session

  • Four hours of live one-on-one consulting via Zoom

  • PDF copy of each set of PowerPoint slides used during the live sessions

  • Downloadable checklists and forms

PLUS: One-Year MBA News Digest Academy Membership

  • Quarterly Graduate Management Education (GME) Program Management & Curriculum Change Reports
  • All Program Management Articles
  • All White Papers
  • All On Demand Courses, Webinars, and Podcast
  • Live One-on-One Monthly Coaching/Consulting Sessions via Zoom (which means the Graduate Program Performance Measurement & Reporting Made Simple Course Consulting Continues)

Free Self-Assessment

Not sure if this course is for you. Take this free self assessment to see.

Your score will tell you if this course is for you!

Topics We Will Cover:


GME Program Performance Measurement Purposes

There are eight managerial purposes or objectives for measuring a graduate program’s performance. Each purpose has its own set of questions that the performance measure can help answer. The answers provide actionable information for decision-makers. The course addresses all eight purposes.

Metrics for Measuring Learner
Life-Cycle Performance

The learner journey or life-cycle provides an opportunity for measuring the learner’s progress from program awareness to graduation. Figuring out what to measure and when to measure it is key. Understanding the learner’s journey is the starting point. I will devote time to developing this understanding.

Data Sources and Data Collection Planning

Data rich and information poor is a characteristic of most organizations. Operational platforms collect data as part of their design. Not understanding how these platforms collect data and what they can do with it may mean you are not converting data to information and knowledge. I will share checklists and forms to facilitate your planning process.

Digital Footprints – Tracking the Learner Journey

Learners leave digital footprints as they progress through learning journey. Often we view the journey as linear and sequential, when in fact it may be circuitous and lack the focus we would like. Flexibility is often the goal of the learner, tracking the learner journey provides the opportunity for adding the desired flexibility.


AACSB Requirements for Performance Reporting

2020 Interpretive Guidance for AACSB Business Accreditation state, “The school should actively and regularly monitor and measure its progress toward achieving its strategic initiatives, goals, and objectives.” To the extent a GME program contributes to achievement, then the program should actively and regularly monitor and measure its progress.

Aggregating metrics
for reporting

Collecting data and converting it to information, which is then shared with campus leaders, deans, faculty, GME program leaders and team members, etc. is the goal. A single report will not serve all their needs. We should tailor reports to meet the needs of individual decision-makers. The aggregation principles and practices covered in this course help with the tailoring.


One of the most important features of a CRM and other related technology platforms is the tagging function, which adds a tag to a contact when the contact responds to a certain trigger. For example, when you send email campaigns with several links, asking the recipient to click on one link to get additional information about something. Clicking the link adds a tag to the contact, which means we can provide the contact additional information based on the subject. This also means we can manage individual contacts as a group when they have the same tag applied.

Key Performance Indicators

Key performance indicators (KPIs) are metrics that GME programs can use to gauge their progress towards meeting their goals. While the program may actually track several tactical metrics, key performance indicators are, by definition, a smaller number of metrics a program uses to determine if they are on track strategically. Campus administrators, deans, and program leaders focus on KPIs. And we often derive KPIs from the B-School’s and the program’s strategic planning process.

Measurement Hurdles

What to measure and how to measure are but two of the ten hurdles we will cover during the course. Overcoming the hurdles contributes to the long-term success of performance reporting system. We will cover principles and practices for overcoming these hurdles.

1 Hour Live Group Instruction via Zoom

October 1, 2021 @ 11:00 AM (GMT-4:00) Eastern Time (US and Canada)

October 15, 2021 @ 11:00 AM (GMT-4:00) Eastern Time (US and Canada)

November 5, 2021 @ 11:00 AM (GMT-4:00) Eastern Time (US and Canada)

November 19, 2021 @ 11:00 AM (GMT-4:00) Eastern Time (US and Canada)

1 Hour Live One-on-One Teaching and Learning via Zoom

October 4-8, 2021 – 1 Hour Scheduled by Individual Participants to Accommodate Their Schedule

October 18-22, 2021 – 1 Hour Scheduled by Individual Participants to Accommodate Their Schedule

November 8-12, 2021 – 1 Hour Scheduled by Individual Participants to Accommodate Their Schedule

November 22-30, 2021 – 1 Hour Scheduled by Individual Participants to Accommodate Their Schedule


During my first year as a graduate program director, I didn’t have a clue about how to do the job.

You see, like many graduate business program directors, I was drafted by my dean to fill the position. It was the first Friday afternoon in January. I was working from home. At that time, I had no administrative responsibilities in my department or in the B-School. I was a faculty member preparing for the first week of class.

And the dean called! By Monday afternoon, I was the B-School’s executive MBA program director. By the end of the year I was the Assistant Dean for all graduate business programs.

My qualifications and training for these roles – nothing other than being available and willing to serve. Early on I found there was no job description, no checklist, no training manual, and no one for me to turn to with program management experience. I was on my own and I had to learn my job while doing my job.

My first year as a graduate business program director was met with many challenges. My success that first year depended on overcoming my fear of failure, my lack of knowledge, and my lack of experience. I discovered that each challenge provided me an opportunity for learning and growth.

What I learned is that a common body of knowledge for graduate business program management did not exist. While there are well developed segments of the needed knowledge base, I had to develop my own framework and approach to program management.

Today, most program managers have to do the same. After all of these years, it should not have to be that way. That is why I created the Academy.

This course is designed to help program leaders and team members measure their graduate program’s performance and to reporting on it.

Consider registering for the course.

Thanks for stopping by and having a look around.

Rodney G. Alsup, D.B.A., CPA, CITP
Professor Emeritus
Founder, MBA News Digest

No Questions Asked Money Back Guarantee

When you enroll in the Graduate Program Performance Measurement & Reporting Made Simple course, I protect you with my 100% Satisfaction Guarantee. If you don’t feel you’ve received value during the first groups lesson and the first one-on-one consulting session and you decide you want to cancel before the second group lesson starts, just let me know and I’ll send you a prompt refund. No hassles, headaches, or hoops to jump through.

I’m confident that you’ll find the course useful, and I won’t make you beg or invoke any silly rules or conditions – if you’re not satisfied before the second group lesson, then I’ll refund you with no fuss.


The Graduate Program Performance Measurement & Reporting Made Simple course is NOT for everyone, and truth be told we’d prefer to help you figure out if it’s not right for you BEFORE you join rather than waste your time. So, let me cut to the chase…

It might seem strange, me trying to talk you OUT of registering for this course – but truly, if the course is not the right fit, then neither of us benefit. I have a vested interest in your success (you won’t stick around long if I’m not helping, right?) – and that all starts by making sure the Graduate Program Performance Measurement & Reporting Made Simple course is right for you before you register. Schedule time with me to discuss by clicking here.