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My Take-aways from the 2019 MBA Roundtable Symposium

Written by Rodney G. Alsup and published by the MBA News Digest on November 14, 2019.

I attended last week’s MBA Roundtable Symposium. And as usual I took lots of notes, some I want to share with MBA News Digest subscribers. If I were to review my notes again, I am sure I would add more content. For subscribers that attended the meeting, add your own thoughts and take-aways by adding a comment below. Read More …

Have You Perfected Your GME Program’s Elevator Pitches?

Written by Rodney G. Alsup and published by the MBA News Digest on May 9, 2019.

The elevator pitch is a tool that students often learn about during their GME program but seldom used by GME program leaders and staff to promote their own program. Elevator pitches are useful for summarizing or providing a brief description of an idea, product, service, organization, or an individual’s background and experience. So, why not have an elevator pitch for your GME program? Read More …

Google Alerts – The Forgotten Tool

Written by Rodney G. Alsup and published by the MBA News Digest on September 13, 2018.

Google Alerts is the name of a free tool created by Google. It has been around since 2003 and often overlooked by those that it can help the most-busy business professionals and yes, graduate management education professionals. I have been using Google Alerts since 2007 and find the tool useful for monitoring topics that interest me. What is Google Alerts? Read More ...

The Most Useful Keyword Research Tool You’ve Ever Seen

Written by Rodney G. Alsup and published by the MBA News Digest on September 6, 2018.

Last week, in my program management article I discussed how to use keywords as a metric for measuring performance. In this article I want to introduce you to a free tool that I use, Keywords Everywhere to simplify my keyword research. The tool, a Chrome or Firefox extension is perfect for SEO research, collecting data for measuring performance, or budgeting for Google adwords. Read More …

Are You Using Keywords to Measure Performance?

Written by Rodney G. Alsup and published by the MBA News Digest on August 30, 2018.

Discussions about keywords or search terms used by people in their search engine searches is usually from a search engine optimization (SEO) framework. In this context, SEO keywords are the words and phrases included in web content that make it possible for people to find a site when they search using these same or similar words. An alternative view is to think of keywords as metrics for measuring performance-how many times was a keyword or phrase used in a search that relates to your program or a competitor’s program. Read More …

The Secret to Avoiding Email Attachments as a File Sharing Tool

Written by Rodney G. Alsup and published by the MBA News Digest on August 23, 2018.

Like many of you, much of the work I do involves sharing files with other people, and my favorite tool for this purpose is Dropbox. This week, I observed that not all the people with whom I am working are using a file sharing application to share files with me or other colleagues. Even though file sharing applications are available to them, they default to email attachments for file sharing. For example, while reviewing my inbox I found that in the last thirty emails, there were eleven attachments included. So, I am focusing this article, the first of the “my tools” articles on Dropbox and the functions I find most useful. Read More …

The Many Ways Subscribers Are Using the MBA News Digest

Written by Rodney G. Alsup and published by the MBA News Digest on August 2, 2018.

As an MBA News Digest subscriber, you have “your way” of using the email updates you receive. Subscribers sometimes share “their way” with me and I thought I would share with you what appears to be the most prevalent, self-development, article sharing, meeting agenda item(s), planning, trend identification, and research. Read Mores …

Do You Know How to Avoid Rankings Data Integrity Issues?

Written by Rodney G. Alsup and published by the MBA News Digest on July 26, 2018.

Lies, damned lies, erroneous, inaccurate, false, misreported, falsified, inflated are all terms used in recent articles to describe the Temple University ranking’s scandal. An outside review by the law firm Jones Day found that Temple inflated student test scores and GPAs and knowingly provided false information to U.S. News and World Report. Also, disbanding a longstanding committee charged with ensuring the accuracy of rankings data created an absence of checks and balances which enabled data inflation and information falsification.  While it is difficult to eliminate 100% of the risk associated with an individual or group of individuals intentionally misrepresenting self-reported information and data to a rankings organization, there are steps you can take to minimize the risk. Read More …

How Many Ways Can a Graduate Business Program Use a Chatbot?

Written by Rodney G. Alsup and published by the MBA News Digest on July 19, 2018.

Last month’s MBA News Digest Podcast focused on how to use chatbots for graduate program recruiting and enrollment. It occurred to me while creating my podcast show notes that many more ways are available for program managers, staff, and even faculty to use chatbots. But, before looking at these ways, reviewing chatbot basics may be helpful. Read More ...

The Secret to Creating Action Plans from Curated Articles

Written by Rodney G. Alsup and published by the MBA News Digest on July 12, 2018.

Yesterday, while curating articles for MBA News Digest subscribers, I realized that most of the articles I include in email updates focus more on strategic issues than tactical issues. With this in mind, I thought I would share one approach program managers can follow to use strategic focused articles as a jumping off point for developing a tactical plan. Read More …

Are Lurkers Reaping What They Sow?

Written by Rodney G. Alsup and published by the MBA News Digest on June 28, 2018.

Most of us know of the concept of online lurking – people reading messages in online forums, discussion groups, or articles without contributing or even acknowledging the efforts of the authors with a “thank you” or a “like.” I wrote a blog article several years ago that I titled “MBA Lurking.” The focus of the article was on MBA students and their classroom lurking behavior – rarely taking part in class, team, or online discussions and seldom providing meaningful feedback when ask to do so. The article generated more comments than any article I have written. While online lurking dominates, other forms of lurking exists – professionals attending meetings rarely making comments during session presentations and providing post meeting feedback that is seldom worth reading. Read More …

Is There a Better Way to Fund MBA International Study Trips?

Content written by Rodney Alsup and published by the MBA News Digest on June 14, 2018.

Recently, I learned that many part-time and online MBA program students are graduating without having taken part in an international study trip. Many of these graduates have never traveled outside the United States or their country of origin. Programs are offering courses that include an international study trip, but when the course is an elective, students do not enroll, resulting in course cancelations leaving those that enrolled without a course or international experience. While most full-time MBA and EMBA programs make an international study trip a program requirement, part-time and online MBA programs do not. Read More …

What Are You Doing to Reengage Your Program’s Dropouts?

Content written by Rodney Alsup and published by the MBA News Digest on June 7, 2018.

Graduate program managers and staff spend a lot of time and money recruiting and enrolling students. They generate leads in an attempt to get the lead through the pipeline and into a seat on the first-class day of a new intake. In full-time and executive programs this may be enough but, in part-time and online graduate programs this may not be enough since these programs have a much higher dropout rate. What happens after the first week, month, or semester of class to make sure they keep coming back until they graduate? Read More …

Do You Know Where Your Students Live and Work?

Content written by Rodney Alsup and published by the MBA News Digest on May 31, 2018.

Graduate program managers and staff spend a lot of time and money recruiting and enrolling students. They generate leads in an attempt to get the lead through the pipeline and into a seat on the first-class day of a new intake. In full-time and executive programs this may be enough but, in part-time and online graduate programs this may not be enough since these programs have a much higher dropout rate. What happens after the first week, month, or semester of class to make sure they keep coming back until they graduate? Read More …

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